Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Hasbro executives, high off the revival of G.I. This generated a real impetus to “collect them all” – the more of the toys you own, the more of the fiction you can reenact in imaginary living room battles. The Transformers success story started in the new wave of the 1980s: the toys are characters in a vast and exciting fiction told through comics, books, cartoons, and movies. Originated in the ‘80s, with roots in the ‘70s, and major cultural refreshes in every succeeding decade, Transformers have become relevant to generations of children and adults.
Transformers- A brand of toys that has become as indelible in pop culture and the minds of young boys as the likes of Star Wars or G.I.
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